Transparency & Accountability
– Visualise a product’s footprint
– Aid consumer decision making
– Identify impacts & improvement targets
– Visualise footprint after improvements
– Engage community
– Combats Greenwashing
About Us
The Philosophy of Better
Outlining the values, motivations and objectives that guide us in our pursuit of an ecologically compatible future; simple ideals that help us to do better, to BE better.
Who We Are & What We Do
A Roadmap to Change
Our Products, Projects, and Concepts come together as a holistic strategy to help science, industry, and consumers achieve something bigger than they could alone.
“We cannot solve our problems with the same level of thinking that created them”
– Albert Einstein
Armed with a new generation of thinking our mission is to accelerate sustainability on multiple fronts; a profit-for-purpose business using low impact products to fund high impact projects.
Ecogreen constantly evolves by creating & piloting new concepts, pushing our products and our business to the limits of sustainability while supporting & guiding others trying to do the same.
Taking a multidisciplinary approach to problem solving; connecting science & enterprise through collaborative projects to create solutions in the form of viable new eco-compatible industries.
Finding viability in sustainability and regeneration by innovation.
Our range of commercial and domestic cleaning, lifestyle, and waste solutions are boldly designed to surpass their less environmental alternatives in sustainability and performance.
At Ecogreen we tirelessly improve our products & experiment with new materials to expand their application, enhance performance, and reduce impact – ensuring we are always showcasing the best in sustainable solutions.
We envisage a world where science, enterprise, and consumers equitably invest in the effort and reward to create compatible future industries that combat climate change. We call it Outcome-Based Mutualism and it takes the form of Projects.
Each project focuses on applied new technologies and enabling markets to reduce climate change pressure and sustain the improvements.
5 typical outcomes we aim for when planning Projects:
- Viable solutions that reduce environmental pressure
- Facilitate ongoing collaborative research/technology development
- Resulting new eco-compatible industry(s) (neutral or regenerative)
- Incorporate or modify existing industry & infrastructure
- Replicable solution that can be applied to other locations
Even the most complex problems can be simplified by breaking the solution into small steps.
Founded on this idea our concepts are intended to accelerate & progress sustainability by simplifying the process. Systems to organically shift behaviour & guide long term outcomes by aiding short term decision making at the business & consumer level.
Our Mission
“We cannot solve our problems with the same level of thinking that created them”
– Albert Einstein
Armed with a new generation of thinking our mission is to accelerate sustainability on multiple fronts; a profit-for-purpose business using low impact products to fund high impact projects.
Ecogreen constantly evolves by creating & piloting new concepts, pushing our products and our business to the limits of sustainability while supporting & guiding others trying to do the same.
Taking a multidisciplinary approach to problem solving; connecting science & enterprise through collaborative projects to create solutions in the form of viable new eco-compatible industries.
Finding viability in sustainability and regeneration by innovation.
Our Products
Our range of commercial and domestic cleaning, lifestyle, and waste solutions are boldly designed to surpass their less environmental alternatives in sustainability and performance.
At Ecogreen we tirelessly improve our products & experiment with new materials to expand their application, enhance performance, and reduce impact – ensuring we are always showcasing the best in sustainable solutions.
Our Projects
We envisage a world where science, enterprise, and consumers equitably invest in the effort and reward to create compatible future industries that combat climate change. We call it Outcome-Based Mutualism and it takes the form of Projects.
Each project focuses on applied new technologies and enabling markets to reduce climate change pressure and sustain the improvements.
5 typical outcomes we aim for when planning Projects:
- Viable solutions that reduce environmental pressure
- Facilitate ongoing collaborative research/technology development
- Resulting new eco-compatible industry(s) (neutral or regenerative)
- Incorporate or modify existing industry & infrastructure
- Replicable solution that can be applied to other locations
Our Concepts
Even the most complex problems can be simplified by breaking the solution into small steps.
Founded on this idea our concepts are intended to accelerate & progress sustainability by simplifying the process. Systems to organically shift behaviour & guide long term outcomes by aiding short term decision making at the business & consumer level.
Business Model
Reinvesting our Profits into Projects
You could view Ecogreen as a form of environmental micro-investing where environmentally conscious individuals can put their money where their values are while getting a superior clean. So everyone’s happy twice.
Our Values
A Mindset for Change
Our values are born out of our care for the current trajectory of human and planetary health. It is what we live and breathe.
Purpose-led
Striving to be better today than we were yesterday; we see financial gain only as a consequence of action and never the driver for it.Accountable
Our standards and expectations are not based on industry standards but on what we expect from ourselves, which is to Be Better.Transparent
We practise transparency and radical honesty, making our actions visible to the people & the planet to which we are accountable.Committed
Our vision is bold but our belief in a better future inspires us to take action through innovation, investment and an unwavering drive to make it happen.
EcoScale
Product has significant environmental impact and should be prioritised for improvement, unless application requirements limit upgrade options such as hospital disinfection. Ecogreen encourages restrained use outside of the intended application.
Product has significant environmental impact and should be prioritised for improvement, unless application requirements limit upgrade options such as hospital disinfection. Ecogreen encourages restrained use outside of the intended application.
Moderate impact, Product Triage – Not all products can be saved.
Everyone has to start somewhere and we should all be aiming to start here. A minimum standard for ethical practice and environmental care; this is NOT a selling point this is a starting point (minus 10 points for greenwashing). Starting to reduce impact with basic business practice changes.
Moderate impact, Product Triage – Not all products can be saved.
Everyone has to start somewhere and we should all be aiming to start here. A minimum standard for ethical practice and environmental care; this is NOT a selling point this is a starting point (minus 10 points for greenwashing). Starting to reduce impact with basic business practice changes.
Low impact, identified and frantically applying upgrades to reduce impact
Changing for the better, substituting ingredients with less harmful alternatives, sourcing environmentally responsible materials, applying practices to reduce impact as much as possible. Seeking options for waste and upcycling by-products.
Low impact, identified and frantically applying upgrades to reduce impact
Changing for the better, substituting ingredients with less harmful alternatives, sourcing environmentally responsible materials, applying practices to reduce impact as much as possible. Seeking options for waste and upcycling by-products.
Transition stage complete and product is as close to neutral as currently possible.
Ingredients substituted, eco-conscious materials sourced, business & waste practices adopted. For many products this is as far as they can go. Focus on continuous improvement, always seeking new opportunities.
Transition stage complete and product is as close to neutral as currently possible.
Ingredients substituted, eco-conscious materials sourced, business & waste practices adopted. For many products this is as far as they can go. Focus on continuous improvement, always seeking new opportunities.
Taking less, giving back more.
Contributes positively to the environment, usually limited to biological based products, biological process enhancers, products produced from waste or a combination thereof.
Taking less, giving back more.
Contributes positively to the environment, usually limited to biological based products, biological process enhancers, products produced from waste or a combination thereof.
This product is so good it should have its own theme song.
Designed for an environmental future, this product is recycled or converted from waste. It regenerates the environment; is created using low impact and responsible practices, its negative impact aspects mostly or wholly offset.
This product is so good it should have its own theme song.
Designed for an environmental future, this product is recycled or converted from waste. It regenerates the environment; is created using low impact and responsible practices, its negative impact aspects mostly or wholly offset.
Dangerous
Product has significant environmental impact and should be prioritised for improvement, unless application requirements limit upgrade options such as hospital disinfection. Ecogreen encourages restrained use outside of the intended application.
Pivotal
Moderate impact, Product Triage – Not all products can be saved.
Everyone has to start somewhere and we should all be aiming to start here. A minimum standard for ethical practice and environmental care; this is NOT a selling point this is a starting point (minus 10 points for greenwashing). Starting to reduce impact with basic business practice changes.
Transitional
Low impact, identified and frantically applying upgrades to reduce impact
Changing for the better, substituting ingredients with less harmful alternatives, sourcing environmentally responsible materials, applying practices to reduce impact as much as possible. Seeking options for waste and upcycling by-products.
Eco-Responsible
Transition stage complete and product is as close to neutral as currently possible.
Ingredients substituted, eco-conscious materials sourced, business & waste practices adopted. For many products this is as far as they can go. Focus on continuous improvement, always seeking new opportunities.
Regenerative
Taking less, giving back more.
Contributes positively to the environment, usually limited to biological based products, biological process enhancers, products produced from waste or a combination thereof.
Pinnacle
This product is so good it should have its own theme song.
Designed for an environmental future, this product is recycled or converted from waste. It regenerates the environment; is created using low impact and responsible practices, its negative impact aspects mostly or wholly offset.