A tool for consumers to understand a product’s footprint & how we are improving it.
Introducing: The Ecoscale
Ecoscale
A New and Transparent Approach to Sustainable Products
Back in September of this year, the Australian Competition and Consumer Commission (ACCC) announced they were doing a large online sweep of businesses and industries across Australia, looking deeper into these businesses to see if they have been falsely promoting their green credentials.
‘Greenwashing’ is the official term, and it is pretty much what you think it is; when a company or business purports to being environmentally conscious, but actually isn’t making any notable sustainability efforts. And it is way more common than you think! Coca Cola, IKEA, Nestle, Starbucks, Volkswagon, and a number of well-known clothing brands are just a few companies who have been caught greenwashing over recent times.
In a recent speech at the Sydney Morning Herald Sustainability Summit, the deputy chair of the ACCC, Delia Rickard, noted:
“Broad terms like ‘environmentally-friendly’, ‘green’, or ‘sustainable’ have limited value and may mislead consumers, as they rarely provide enough information about what that exactly means in terms of the product or service consumers are considering purchasing,”
“It is important that businesses can back up the claims they are making, whether through reliable scientific reports, transparent supply chain information, reputable third-party certification, or other forms of evidence.”
Accountability and transparency is at the core of what we do at Ecogreen. It is the ethos that drives our processes, vision, and overall way of thinking. We are about using business to grow sustainability, and not the other way around. Through this tireless desire for transparency, we have developed the Ecoscale™
Follow Our Journey
Ecoscale allows others to watch or even follow us, on our journey of continuous improvement. Who knows, we might even be able to help each other along the way.
Accountability Through Transparency
We believe sustainability isn’t showing off what you do well, it’s about admitting where you need to improve. Visibility to those we are accountable to. Ecoscale for Turtles went badly so it’s just for you humans for now.
Decision Making
Providing the information needed to make informed decisions about the businesses you support. It also makes Greenwashing kind of impossible for us, not that we ever would.
Evolving Labels
Our labels are fitted with QR Codes ensuring that our product information evolves with our products. Changes to the Ecoscale, Ingredients and Data are just a QR Code away.
Ecoscale
High Impact, use with restraint
Product has significant environmental impact and should be prioritised for improvement, unless application requirements limit upgrade options such as hospital disinfection. Ecogreen encourages restrained use outside of the intended application.
High Impact, use with restraint
Product has significant environmental impact and should be prioritised for improvement, unless application requirements limit upgrade options such as hospital disinfection. Ecogreen encourages restrained use outside of the intended application.
Moderate impact, product triage – not all products can be saved.
Everyone has to start somewhere and we should all be aiming to start here. A minimum standard for ethical practice and environmental care; this is NOT a selling point this is a starting point (minus 10 points for greenwashing). Starting to reduce impact with basic business practice changes.
Moderate impact, product triage – not all products can be saved.
Everyone has to start somewhere and we should all be aiming to start here. A minimum standard for ethical practice and environmental care; this is NOT a selling point this is a starting point (minus 10 points for greenwashing). Starting to reduce impact with basic business practice changes.
Low impact, frantically applying upgrades to reduce impact
Changing for the better, substituting ingredients with less harmful alternatives, sourcing environmentally responsible materials, applying practices to reduce impact as much as possible. Consider options for repurposing waste and upcycling of by-products.
Low impact, frantically applying upgrades to reduce impact
Changing for the better, substituting ingredients with less harmful alternatives, sourcing environmentally responsible materials, applying practices to reduce impact as much as possible. Consider options for repurposing waste and upcycling of by-products.
Product is as close to neutral as currently possible.
Ingredients substituted, eco-conscious materials sourced, business & waste practices adopted. For many products this is as far as they can go. Ecoscale is relative to available technology, complacency may result in a lower score over time; continuous improvement is key.
Product is as close to neutral as currently possible.
Ingredients substituted, eco-conscious materials sourced, business & waste practices adopted. For many products this is as far as they can go. Ecoscale is relative to available technology, complacency may result in a lower score over time; continuous improvement is key.
Taking less, giving back more.
Contributes positively to the environment, usually limited to biological based products, biological process enhancers, products produced from waste or a combination thereof.
Taking less, giving back more.
Contributes positively to the environment, usually limited to biological based products, biological process enhancers, products produced from waste or a combination thereof.
Product is so good it should have its own theme song.
Designed for an environmental future, this product is recycled or converted from waste. It regenerates the environment; is created using low impact and responsible practices, its negative impact aspects mostly or wholly offset.
Product is so good it should have its own theme song.
Designed for an environmental future, this product is recycled or converted from waste. It regenerates the environment; is created using low impact and responsible practices, its negative impact aspects mostly or wholly offset.
Dangerous
High Impact, use with restraint
Product has significant environmental impact and should be prioritised for improvement, unless application requirements limit upgrade options such as hospital disinfection. Ecogreen encourages restrained use outside of the intended application.
Pivotal
Moderate impact, product triage – not all products can be saved.
Everyone has to start somewhere and we should all be aiming to start here. A minimum standard for ethical practice and environmental care; this is NOT a selling point this is a starting point (minus 10 points for greenwashing). Starting to reduce impact with basic business practice changes.
Transitional
Low impact, frantically applying upgrades to reduce impact
Changing for the better, substituting ingredients with less harmful alternatives, sourcing environmentally responsible materials, applying practices to reduce impact as much as possible. Consider options for repurposing waste and upcycling of by-products.
Eco-Responsible
Product is as close to neutral as currently possible.
Ingredients substituted, eco-conscious materials sourced, business & waste practices adopted. For many products this is as far as they can go. Ecoscale is relative to available technology, complacency may result in a lower score over time; continuous improvement is key.
Regenerative
Taking less, giving back more.
Contributes positively to the environment, usually limited to biological based products, biological process enhancers, products produced from waste or a combination thereof.
Pinnacle
Product is so good it should have its own theme song.
Designed for an environmental future, this product is recycled or converted from waste. It regenerates the environment; is created using low impact and responsible practices, its negative impact aspects mostly or wholly offset.
